Alexa’s eye for style
“If a computer tells you with 64 percent certainty
that what you’re wearing isn’t your best,
would you change?” asked Mike Murphy in
Qz.com. Amazon’s artificially intelligent personal
assistant Alexa will now dish out fashion
advice though the company’s Echo Look,
a camera-equipped version of its Echo home
speaker. A new feature called Style Check uses
machine learning and advice from fashion
specialists to help users decide which outfit to
wear. Ask Alexa to take photos or videos of
you wearing different clothing combinations
and Style Check will show side-by-side results
to help you choose the ideal outfit. The device
could help Amazon, which is already the top
online clothing retailer, further cement its hold
on the fashion industry.
