中国的奢侈品市场仍然一片光明

中国的奢侈品市场也领先于世界奢侈品的增长率。据报道,尤其是中国低级城市的奢侈品类别中的在线零售业,由于使用IT并希望创造时尚生活方式的消费者的需求而蓬勃发展。中国日报

根据咨询公司的数据,2018年奢侈品消费总额为1457亿美元,同比增长7%,占全球奢侈品市场的42%,价值3470亿美元。全球投资和电子商务公司,中国奢侈品集团Secoo Holding Ltd

中国第二城市的奢侈品消费正在扩大。随着三线城市的消费和购买力的大幅提高。

中国低层城市的在线产品消费者愿意拿出包包来购买男装和鞋子。数码产品护肤和美容产品一线城市的消费者购买传统的奢侈品,例如女装,手袋,手表,珠宝和鞋子。

“低级城市的消费者在商店购买奢侈品的机会有限。因此,请转至在线购买。“德勤亚太地区零售和消费品行业负责人张天平

中国的在线零售商正在寻找从寻求时尚设计产品的消费者群体中赚钱的方法。并与一群相信通过快速增长的全球电子商务平台进行销售的奢侈品牌合作。

奢侈品网站数据显示,2019年第三季度,其GMV-商品总销售额达到了最高的36.61亿元人民币,较去年同期增长了66.8%。 7月至9月,收入增加至19.4亿元。同比增长23.5%净收入增长38.3%,价值6,210万元

Secoo董事长兼首席执行官李瑞雪表示,增长势头突显了对奢侈品在线购物的需求不断增长,而中国的高收入中等收入群体正在扩大。身体

他说:“我们仍将重点放在AI,大数据(Coldd Computer)和人工智能(Crowd Computer)等技术开发上,以在更广泛的领域扩展智能操作。” LINE遍布全国一线和二线城市,例如北京,上海,天津和青岛。

Secoo还与公共区块链技术的全球领导者Ultrain签署了合资协议,以促进将区块链技术用于奢侈品认证。正品品牌名称

麦肯锡(McKinsey)预计,到2025年,中国的奢侈品消费将翻一番,达到人民币1.2万亿元,相当于世界市场增长65%。

中国电子商务巨头京东
还有英国奢侈品时装公司Farfetch Ltd作为战略合作伙伴携手进军中国奢侈品市场

京东的在线旗舰平台Toplife已与Farfetch中国合并,此举使京东的3亿消费者通过Farfetch网络覆盖了3,000多个品牌,该网络拥有1,000多个奢侈品品牌和精品店合作伙伴。

10月,阿里巴巴集团控股与历峰集团合作开发了奢侈品。为了向中国消费者提供在线零售商Yoox Net-a-Porter Group的各种服务,阿里巴巴于2017年发布了一个豪华展馆,提供带有设计师标签的产品,包括服装,香水和美容产品。配套手表和金钻石首饰

各种趋势表明,中国将继续主导奢侈品世界。


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